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4 Things Your Welcome Email Must Do (and Probably Doesn’t)
As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone...
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Why Welcome Email Programs are Important!
Subscribers are at their most engaged within the first few weeks of signing up to an email program. After all, they have just given you their email address and permission for you to email them....
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What Follow-up Emails Can Teach Us About Email Marketing
A follow-up email sets the tone – and expectations – for your business. These messages can be either automated or sent personally. Prior to the sale follow-up emails (such as the response to a...
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Why Your Emails Can Do Better as a Series
Too often, email marketers work with blinders on. They focus on a single email campaign and then move on to the next one. However, it often makes sense to take the “big picture” approach to email...
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